Everything you are looking for and more 📦

The B2B Marketing Specialist will be a key member of the B2B Marketing team, responsible for building, activating, and scaling marketing partnerships with ecommerce merchants across Spain and Portugal.

This role sits at the intersection of marketing and sales. Beyond managing day-to-day marketing collaboration with different e-commerce brands (events, acquisition initiatives, communications), a core responsibility of the position is co-marketing strategies: designing and executing joint marketing campaigns with merchants to drive mutual growth, visibility, and commercial impact.

The role works closely with Sales and Operations teams, ensuring that marketing initiatives are aligned with commercial priorities, operational capabilities, and execution realities.

What responsibilities and objectives will you have?

• Create and execute co-marketing campaigns with key ecommerce merchants in Iberia, from concept to execution and reporting, acting as the bridge between marketing and sales teams.

• Measure performance and ROI of co-marketing initiatives, sharing insights with internal stakeholders and partners, mainly in Excel, CRM and Power BI.

• Ensure consistent brand positioning and messaging across all merchant communications.

• Coordinate acquisition campaigns across different online and offline channels (email, paid media, content, events, etc.) and coordinate with other members of the marketing team to push PR and Social Media initiatives.

• Coordinate development of branded assets, presentations, and materials to support the sales cycle and commercial conversations.

• Continuously test, iterate, and optimise campaigns based on results and learnings.

• Manage partnerships and alliances with associations within the logistic and e-commerce sector, maximizing opportunities for relationship building and lead acquisition.

Well, what will the requirements be?

Skills

• Strong experience in B2B marketing, partnerships, or co-marketing roles.

• Proven ability to manage multiple stakeholders across Marketing, Sales, and Operations.

• Solid understanding of ecommerce, digital marketing channels, and demand generation.

• Strong project management and organisational skills.

• Excellent communication and relationship-building capabilities.

• Data-driven mindset with the ability to translate insights into action.

• Familiarity with CRM tools such as HubSpot is desirable.

• Fluency in English and Spanish; Portuguese is a strong plus.

Experience

• +4 years of experience in B2B marketing, partnership marketing, alliances, or similar roles.

• Experience working in sales, account management, ecommerce, logistics, marketplaces, or tech-enabled environments is highly valued.

• Hands-on experience executing joint marketing campaigns with partners or clients.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communication, or related fields.

• Master’s degree or specialised training in Marketing or Business is a plus.

What do we offer?

• Language platform

• Wellbeing programme

• Flexible working hours

• Online platform for lifelong learning

• Competitive salary

• Flexible remuneration services can be contracted

Why join us?

• Because we don’t settle — we go further and multiply impact (10X Attitude).

• Because we design every transformation around real customer value (Passionate About Customers).

• Because we make things happen fast and smart — not perfect, but done (Go, Go, Go).

• Because we believe the future belongs to those who rethink what’s possible (Dare to Disrupt).

• Because we win together — diverse, collaborative, driven by one shared vision (One Goal, One Team).

Inclusive Culture

InPost has an Equal Opportunities Plan that promotes equality at all levels. We aim for equality in the company's workplaces, as it is focused on promotion, within and outside the company, as well as gender equality, diversity, equity and inclusion of people regardless of their abilities and conditions.