Brand Image Specialist - Maternity leave
Everything you are looking for and more 📦
We are looking for a creative and detail-oriented Brand Image Specialist to help shape
and maintain the brand identity of our logistics company. This role is responsible for
ensuring that all internal and external communications, marketing materials, and public-facing content align with the company's brand image and values. The ideal candidate
will be experienced in branding, visual communication, and media content creation, and
will play a critical role in enhancing the company's reputation and visibility within the
logistics sector.
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What responsibilities and objectives will you have?
Brand Image Specialist Responsibilities and Duties
• Ensure consistent application of brand guidelines across all marketing,
advertising, and communication channels, including digital, print, and social
media.
• Collaborate with cross-functional teams to integrate brand identity into all
customer-facing and internal materials.
• Execution of the brand's communication strategy, both in the long and short term, and
develop all assets needed to bring the strategy to life.
• Development of projects aligned with the strategic plan, in collaboration with all
related departments.
• Deep analysis and monitoring of brand performance at consumer level and actions
implemented.
• Communication and management with the pool of external agencies and related
departments.
Visual Identity & Content Creation:
• Develop and maintain visual branding elements (e.g., logos, typography, color
schemes) and ensure they are consistently applied across all platforms.
• Create or oversee the production of high-quality visual content, including
brochures, infographics, presentations, and videos that accurately represent
the company’s image.
• Work with designers, copywriters, and external agencies to ensure branding
consistency and the production of visually compelling content.
Marketing & Communications:
• Collaborate with the marketing and communications teams to create
campaigns that reinforce the company’s brand image and resonate with target
audiences.
• Oversee every material content and ensure that all posts, newsletters, ads,
post, graphics, and messages are on-brand and enhance the company's image.
• Manage the company’s presence at industry events and trade shows, ensuring
all materials and displays align with the brand image.
Market Research & Trend Analysis:
• Conduct market research to understand current trends in the logistics industry
and how they may impact the company’s brand positioning.
• Analyze competitor brands and recommend strategies to differentiate the
company and enhance brand visibility.
• Regularly assess brand performance through customer feedback and surveys,
adjusting strategies as necessary to improve brand perception.
• Analyze every action measuring KPI’s.
Well, what will the requirements be?
- At least 3+ years of experience in brand management, marketing, or visual
communications. - Bachelor’s degree in Marketing, Communications, Economical or a related field.
- • Strong design and visual communication skills with proficiency in design tools
(e.g., Adobe Creative Suite).
• Experience in managing and maintaining brand consistency across multiple
channels.
• Excellent written and verbal communication skills.
• Ability to work cross-functionally and manage multiple projects simultaneously.
• Attention to detail and a strong understanding of brand strategy and its impact
on business objectives.
• English. Level C1 or C2 to work globally with the corporate based in Poland.
What do we offer?
Excellent working enviroment
Professional growth within the company
Flexible working hours
Online platform for lifelong learning
Competitive salary
Flexible remuneration services can be contracted
Inclusive Culture
InPost has an Equal Opportunities Plan that promotes equality at all levels. We aim for equality in the company's workplaces, as it is focused on promotion, within and outside the company, as well as gender equality, diversity, equity and inclusion of people regardless of their abilities and conditions.
Brand Image Specialist - Maternity leave
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